March is that sweet spot—wedding season is creeping in, prom inquiries start rolling, and clients are ready to refresh their looks for spring and start booking for events. But if you’re not intentional about your business, the month can slip by without seeing a real boost in income. So let’s talk strategy. Here’s how to make March a profitable month in your freelance makeup business (without burnout or overbooking yourself into exhaustion).
1. Map Out Your Monthly Income Goals
Before you do anything else, ask yourself: How much do I want to make this month? If you don’t have a clear number, it’s easy to coast along and wonder where your money went.
Break it down:
- How many bookings do you need?
- What’s your average ticket price per service
- Are there upsell opportunities you’re missing?
Tracking this on paper (or in a planner built for makeup artists 😉) gives you a visual of your revenue goals so you can plan accordingly.
2. Fill Your Schedule with High-Value Bookings
March is a goldmine for premium services like bridal trials, soft glam makeovers, and headshot makeup for bosses updating their LinkedIn profiles. Instead of scrambling for last-minute clients, prioritize higher-paying appointments that help you reach your income goal faster.
💡 Pro tip: If weekends are filling up, start booking weekday slots for trial runs, engagement shoots, or VIP clients who prefer a quieter appointment.
3. Market Smarter, Not Harder
If you’re waiting for clients to come to you, you’re doing it wrong. March is a great time to ramp up your marketing strategy with Instagram content that attracts dream clients and positions you as the go-to MUA in your area.
Here’s what works:
✅ Before & After Reels – Show transformation power!
✅ Client Testimonials – Let your clients do the selling for you.
✅ Behind-the-Scenes Stories – Give people a peek into your world.
✅ Call-to-Action in Every Post – Always tell them how to book!
Planning your content in advanced makes a huge difference (and keeps you from scrambling for ideas last minute).
4. Increase Your Average Order Value (AOV)
Want to make more without working extra hours? Maximize each booking.
- Offer add-ons – Think brow grooming, false lashes, or an on-the-go touch-up kit.
- Bundle services – Bridal trial + day-of wedding makeup = easy upsell.
- Create VIP packages – Offer a monthly membership or “MUA on retainer” package for repeat clients.
Mapping out your sales strategy ahead of time ensures you’re not leaving money on the table.
5. Track Your Progress & Adjust
There’s nothing worse than working all month only to realize you barely hit your financial goals. This is why tracking your numbers is so important.
➡️ Monitor your weekly income vs. your goal – Are you on track, or do you need to adjust pricing/marketing?
➡️ Look at what’s working (and what’s not) – Double down on what brings in the most revenue.
➡️ Plan for next month – March should be a stepping stone into even bigger months ahead.
Having a structured system (like, say, a planner designed for beauty biz owners) makes all of this easier. Just saying. 😉
Make March Your Most Profitable Month Yet
This month isn’t just about making money—it’s about building momentum. Set clear goals, fill your schedule with high-value clients, and track your progress like a true CEO. Your business deserves to be profitable AND sustainable—so let’s make that happen.
Need a better way to manage your bookings, income, and business growth? Stay organized, stay profitable, and let’s make March your best month yet. 💰💄
