After finding success a few years into my business, I was well on my way to consistent $10K months doing just commercial makeup. I was traveling, working on set, and doing what I loved.

By March 2020, I was fully booked and about to start a TV show in Texas. I was also scheduled to meet with a mentor in NYC to work on a film. And then… the pandemic hit.

In what felt like an instant, I lost everything. The entire business I had worked so hard to build was gone. No one was hiring makeup artists because of proximity and safety concerns. I learned a hard lesson that day: never put all your eggs in one basket. Always diversify your skills.

So that’s exactly what I did.

I pivoted. I started teaching online makeup classes, and they were a hit. I sold digital guides, offered 1:1 coaching, and found a new way to show up and serve. I loved it.

In 2022, I decided to shift again—this time from teaching everyday women to helping makeup artists grow their businesses. I started a brand new Instagram: @theprofitablemua_ and began posting free, helpful tips every single day. I didn’t sell anything at first—I just focused on value. The account quickly grew, and so did my business.

After struggling for years to find a planner made specifically for freelance makeup artists, I finally decided to make one myself. I started with a digital version—and it went viral.

Due to high demand, I decided to create a physical version too. And that’s how The Makeup Artist Business Planner was born.