If you’ve ever felt like your makeup business is all over the place, you’re not alone. One week you’re posting on Instagram, the next you’re launching a new service, then you’re experimenting with TikTok, and somehow you’re still not booking as many clients as you want. 😩
That’s because when you’re trying to do everything, it’s easy to burn out, trust me.
I recently watched a video that broke this down in such a simple way. She explained that most business owners are spread thin because they’re juggling too many offers, chasing too many audiences, and trying to be on every single platform at once. And when you do that, you never give anything enough time to actually work.
The solution? A framework called the 5 One’s.
It’s simple: instead of trying to do 20 things, you focus on five decisions for one full year. That’s it.
And before you roll your eyes and think, “That sounds too basic”, I get it. When I first heard this, I thought the same thing. But the truth is, most of us don’t do it. We get bored, distracted, or impatient, and we switch things up before we ever see results.
That’s why this works! Because it forces you to stay focused long enough to actually build momentum. And consistency = cash. 💸
Here’s what the 5 One’s look like for us as makeup artists:
One Offer
Pick one main service or product and make it your signature.
- Example: A Bridal Glam Package with trial + day-of makeup.
- Example: A Natural Glam service for women who want an everyday glow.
- Example: 1:1 Makeup Lessons.
- Example: A physical product like your own planner.
When people know you for one thing, it’s easier for them to book you, refer you, and remember you.
One Audience
Decide exactly who you want to serve and focus on them.
- Brides
- Women over 40 who want timeless beauty
- Models and photographers in your city
- Everyday clients who want event makeup
When you try to speak to everyone, you blend into the noise. But when you focus, your content hits harder because it feels like you’re speaking directly to them.
One Conversion Tool
Make it clear and easy for people to book you.
- A booking form on your website
- A simple checkout link
- A DM script like “Send me the word BOOK”A Calendly link for makeup lesson
- If clients have to hunt for how to work with you, they’ll give up. The simpler it is, the more sales you’ll make.
One Traffic Source
Instead of trying to master Instagram, TikTok, YouTube, Pinterest, and Facebook all at once, pick one platform and show up consistently.
- If your dream clients are on Instagram, focus there.
- If you’re comfortable on video, TikTok or YouTube might be better.
- If you love long-form content, maybe it’s blogging and Pinterest.
Consistency on one platform builds faster than being scattered across five.
One Year
Here’s the hardest part: commit to your “one’s” for a full year. Not a week, not a month — a year. That’s how long it really takes to see your business grow.
When I first learned about this, it hit me because I realized I was doing the opposite. I had too many offers, was speaking to too many audiences, and was trying to be everywhere at once. No wonder I was exhausted. 🥲
But once you understand the 5 One’s, you realize that business doesn’t have to feel like chaos. It’s about focus. And when you commit to one path for a year, you’re giving yourself the gift of clarity, and clarity is what creates clients, money, and freedom.
So if you’re feeling overwhelmed in your MUA business, this is your sign. Write down your 5 One’s today. They might just be the thing that takes you from burned out to booked out!
And if you're wondering, yes The Makeup Artist Business Planner™ has all the pages you need to map out your 5 One's! 💫
The exact video I watched that helped break down the 5 One's ⬇️
